My brand redesign for Russell Orchards, a historic farm and orchard located in Ipswich, Massachusetts. For over 100 years, the orchard has served as a home to many varieties of apples and other fruits, animals, and a even a cider mill. The orchard is a must visit in the Fall and is praised for it’s high quality fresh produce, their award-winning ciders and wines, stellar cider donuts, and above all, their kindness and family-friendly focus.

For this branding assignment, I knew I wanted to highlight the kind and community centered approach the orchard has through a warm and soft brand identity. I also felt it was important to lean into the traditional nature of this orchard's history and looked a lot into old quilts and textiles for color and icon inspiration.

The icons and the Russell script logotype were custom made by me for this rebrand assignment!