As an exploration in modular type design, our design class was tasked with picking a band/music artist and then designing a modular logotype for the musician of our choosing. For this assignment, I selected the magical and mystical SPELLLING: an experimental pop-fusion project created by Chrystia Cabral.

Given the witchy and theatrical nature of Cabral's music, I felt that leaning into blackletter typefaces of the past would be incredibly fitting. I also felt it was important to create a monogram of the triple "lll's" since they are a notable and unique element of SPELLLING's name. The star motif in the "i" was used as a baseline for all of the corners of each letterforms.

This is the project that helped me fall in love with modular type and designing my own letterforms!

Check out my Instagram post on this here! This post was liked by SPELLLING herself!